Replacing ‘you’ with ‘we’ can make a message less threatening, and less likely to be censored
Credit: Pixabay/CC0 Public Domain
Ever been in a situation where you just can't get your message across? New research by Zakary Tormala and Mohamed Hussein suggests that you might want to rethink which pronouns you deploy.
Tormala, a professor of marketing at Stanford GSB, and Hussein, a Ph.D. candidate who studies the intersection between consumer!-->…