YouTube Nearly Pulled ‘Brand Ads’ Over Elsagate Vids, Book Says
Photo: Lionel Bonaventure (Getty Images)YouTube was on the precipice of cutting all of its most profitable ads amid fallout from Elsagate, the most bizarre scandal in the history of the biggest video-sharing site on the internet. It’s a silly name, but it hearkens to a time when thousands of disturbing algorithm-driven videos starring popular children’s characters flooded the sections of the site normally intended for kids. Indicating just how serious the problem was, the move to cut ads would have immediately cost the…