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Chris Reiff

Hasbro Discusses New Star Wars Project

It took all of five days, but 8,000 people pledged $500 each and made it certain that Hasbro would be making its mega version of the Ghost from Star Wars Rebels and Ahsoka. The project, which was announced last week at San Diego Comic-Con, is the latest in Hasbro’s Haslab series. It’s the company’s version of Kickstarter where it conceives dream projects that would never usually get made, and then actually moves forward once a certain amount of people opt in. Andor Episodes 1-3 ReviewThe latest is the Ghost, which still…

How Hasbro Made Obi-Wan Kenobi’s Lola the Next Big Star Wars Toy

Screenshot: LucasfilmStar Wars is definitely no stranger to cute, toyetic designs. From the droids of A New Hope all the way to the collectibles tastemaker that is Grogu, the franchise has a knack for cutesy designs easy to transform into must-have toys. So that its latest series, Obi-Wan Kenobi, was primed and ready to go with the next potential toy hitis no surprise—what might be a surprise to some fans is just how quickly it turned around.Hasbro, like many collectibles and toymakers lately, has been unable to escape