Targeted Billboard Ads Are Privacy Nightmare
Billed as Times Square’s largest and most expensive digital billboard, a new megascreen is debuted in front of the Marriott Marquis hotel on November 18, 2014 in New York City.Photo: Spencer Platt (Getty Images)Advertisers are using insights gleaned from targeted digital advertising and applying it to create physical billboards capable of serving up tailored advertisements catered to the types of people viewing them. If that concept sounds eerily familiar that’s because it’s precisely the type of physical targeted…