CMO

Tech Mahindra on Monday announced the appointment of former Tata Consultancy Services chief marketing officer Rajashree R as its chief growth officer for strategic verticals in the Americas.Rajashree comes with extensive experience in retail and marketing at TCS where she worked for almost 20 years. Her resignation from TCS was announced in July, soon after former chief executive Rajesh Gopinathan’s abrupt exit in March 2023.Elevate Your Tech Prowess with High-Value Skill CoursesOffering CollegeCourseWebsiteIIM…

Microsoft's Chief Marketing Officer Chris Capossela has reportedly told employees that "the most important lever for almost all our employees' compensation upside is the stock price."The suggestion came for employees frustrated with the company's decision not to give pay raises this year. Microsoft will not give any raise to salaried employees, including senior leaders.According to a report in Fortune, CMO Capossela wrote in a message to employees that "great quarterly results contribute to making the stock attractive…

Seth Macfarlane’s production company, Fuzzy Door, has launched a new technology division and hired former Siri CMO, Faith Sedlin, as its president, according to an announcement on Tuesday. In the role, Sedlin will oversee all operations for the new division, including the company’s production tool, ViewScreen. Created on MacFarlane’s request, ViewScreen allows for the visualization of virtual assets in real time and has been used on shooting/editing virtual lead characters on Hulu’s “The Orville: New Horizons”…

Photo: Dimitrios Kambouris (Getty Images)The Chief Marketing and Customer Experience Officer for McDonald’s reportedly told other advertising heavyweights that Elon Musk’s relentless shitposting in the name of free speech “is perpetuating racism.” The Mickey D’s exec is also concerned about the general chaos the Twitter CEO has caused and the threat he poses to the fast food chain’s brand. The statements were made ahead of a major marketing conference next week where Musk will try to convince rapidly fleeing advertisers…

Away hired Carla Dunham as chief marketing officer as the luggage and travel accessories company tries to make the most of the industry’s pandemic recovery. Ms. Dunham had most recently been chief marketing and merchandising officer at e-commerce delivery startup Foxtrot and previously held high-level marketing roles at retail and fashion businesses including Kate Spade and Amazon Fashion.  She succeeds Melissa Weiss, who joined Away in late 2021 and left last summer, the…

If brands next year flood social media with computer simulations of A-list endorsers, for example, remember this year’s marketing videos starring deepfakes of Elon Musk and Tom Cruise. Our report on deepfakes was the most-read CMO Today story in 2022.  Other widely read articles by CMO Today covered big shifts in brands’ marketing strategies, efforts to improve customer experiences and the growing use of AI in marketing, which is poised to spread even further in the new year. …

The cryptocurrencies are being introduced into the payment industry widely — an exclusive interview with CoinsPaid CMO by IndustryTrends December 1, 2022 While the broader crypto sector has largely been affected by the prevailing crypto winter, the payments industry continues to embrace the introduction of cryptocurrencies into the market. A recent report from Deloitte indicated that at least 75% of US merchants intend to accept crypto payments within the next couple of years. More than 50% of large retailers grossing…

Peloton Interactive Inc. is on the hunt for a chief marketing officer after Dara Treseder, the company’s global head of marketing, communications and memberships, announced that she was going to leave the fitness technology firm—joining a string of leaders to do so. Ms. Treseder confirmed Monday that Oct. 4 will be her last day at the subscription-based company, which she joined in 2020. She is set to join Autodesk, a design…

Equipped with new-age technology, design and tech service provider Tata Elxsi is helping customers reimagine products and services in the three key verticals of transportation, media and telecom and healthcare, says the company's Chief Marketing Officer Nitin Pai. The result is product engineering services to help customers transform their products, and our own platforms such as AUTONOMAI for driverless cars, TETHER for connected cars and TE Play for OTT services, Pai, who is also Tata Elxsi's chief strategy officer, told…

Salem-Jackson reminds us that we have all witnessed over the past two years that the world is changing rapidly. Organizations and people need to adapt and advance their strategies and roles to thrive in this new climate. Salem-Jackson has spent her career in marketing, helping companies drive growth while amplifying brand and awareness. She has watched the role of the Chief Marketing Officer (CMO) evolve significantly over the past few years, taking on new focus and greater responsibility than the traditional job…