cohesive

It’s rare to find businesses executing a cohesive strategy across all digital marketing channels. This lack of coordination is understandable, as even senior strategists often struggle to align their requests with other channels. So, if you’re a PPC expert looking to tie your campaigns to other marketing efforts, here are four ways to start doing that.  1. Ad copy and assets Some businesses are excellent at delivering the same ad content to all their paid marketing channels. They usually have a dedicated…

You were trained as an engineer but you chose to become a social activist, who worked with children. What motivated you to take this step? PREMIUM Nobel Laureate Kailash Satyarthi(Rajesh Kashyap/HT ) Right from my childhood, I was passionate about humanitarian causes. When I was a student — some 60 years ago, my parents wanted me to become an engineer. I belong to a modest family where nobody had studied engineering or medicine. I was good at mathematics and science, so I secured admission. But back in the…

NASA's Institute for Advanced Concepts is famous for supporting outlandish ideas in the astronomy and space exploration fields. Since being re-established in 2011, the institute has supported a wide variety of projects as part of its three-phase program.  However, so far, only three projects have gone on to receive Phase III funding. And one of those just released a white paper describing a mission to get a telescope that could effectively see biosignatures on nearby exoplanets by utilizing the gravitational lens of our…