Google Analytics 4 adds new consent mode setting section
Google Analytics 4 has a new consent setting section that is now available to all users globally.
The platform added this feature in preparation for the enforcement of Google’s EU User Consent Policy (EU UCP), which will require advertisers to send it verifiable consent signals if they want to serve personalized ads in the UK and European Economic Area (EEA).Google cautioned that neglecting to adhere to this policy could adversely affect ad campaign performance, impacting both reach and return on investment!-->…