consumer

Credit: Pixabay/CC0 Public Domain Understanding the dynamics of online brand advocacy is increasingly important in today's digital landscape, particularly for businesses targeting Generation Z (Gen Z) consumers. A study in the International Journal of Internet Marketing and Advertising surveyed 221 students intending to explore the factors influencing online brand advocacy behavior and its impact on purchase intentions and also…

Consumer and fintech emerged as the top sectors for raising funds through venture debt in India in 2023, leading in both deal volume and total funding raised respectively.About 190 startups raised a total of $1.2 billion last year, marking a 50% increase. Venture debt globally stood at about $60-65 billion in 2023, according to the ‘India Venture Debt report 2024’ by venture debt firm Stride Ventures.Elevate Your Tech Prowess with High-Value Skill CoursesOffering CollegeCourseWebsiteIndian School of BusinessISB Product…

The number of cases where customers have approached consumer courts for defective products, especially cars, has gone up in the recent past. A recent case comes from Kolkata, where the District Consumer Disputes Redressal Commission Kolkata Unit – II (Central) bench, comprising Sukla Sengupta (President) and Reyazuddin Khan (Member), held Tata Motors and its dealer liable for selling a Tata Nexon with manufacturing defects to a customer. The court has asked them to replace the defective SUV and pay a compensation of…

Customers reaching the consumer court after finding defects in their new cars has now become a lot more common than before. One reason why this has become more common lately is due to increased awareness among customers about consumer laws. A recent incident comes from Hyderabad where the Consumer Disputes Redressal Commission held Volkswagen and its showroom liable for selling a car with defects to a customer. The consumer court has also asked the dealership and the brand to pay Rs 2 lakh as compensation to the customer.…

WASHINGTON — A measure of consumer sentiment ticked higher this month, after soaring in December and January, underscoring that Americans are starting to feel better about the economy after several years of gloom. The University of Michigan’s consumer sentiment index, released Friday, ticked up to 79.6 in February, from 79 in January. The small gain followed two months of sharp increases that were the largest in more than 30 years. How Americans feel could impact the presidential race this year, which will likely focus…

In general, how healthy is your overall diet? Would you say it is.... (January 2024). Credit: Center for Food Demand Analysis and Sustainability Food or nutrition-related New Year's resolutions were more popular among consumers going into 2024 compared to last year, according to the January Consumer Food Insights Report. This year 25% of consumers responded "yes" when asked if they had any food- or nutrition-related New Year's…

Consumer court cases against car manufacturers and judgments in favor of the consumers have now become a lot more common phenomena in India. The latest incident comes from Delhi where a customer who bought a brand new Kia Seltos SUV faced issues with some of the panels on the vehicle. The customer who was not satisfied with the response from the manufacturer took things to the court and made the manufacturer pay Rs 70,000 for his issue. Also Read: Maruti Suzuki To Launch 8 New Cars Over The Next 4 Years: Details…

In recent years, you must have heard of Environmental, Social, and Governance (ESG) and how companies are embracing ESG principles. If you think this trend is just a corporate one, think again. ESG has direct implications for consumers, moulding purchasing decisions and creating a more sustainable and ethical marketplace. Moreover, in this digital age with all information at our fingertips, ESG principles are converging with technology to transform the consumer landscape in India.Recent reports show that ESG investments…

Consumer Reports is out with its annual owner satisfaction survey, showing Rivian to be far and away the most-loved car brand according to owners. The rating comes soon after Consumer Reports strangely listed the R1S as one of its “least favorite cars we tested in 2023.” Consumer Reports does an annual survey of its readers, with 330,000 responses from owners of all sorts of vehicles in the 2021-2024 model years. In the past, electric vehicles have ranked well in the survey, and this year is no…

Lately, we have been witnessing numerous cases where individuals approach consumer courts to address their grievances. In most instances, we observe the court ruling in favor of the customer. Here is another case from Surat, where the consumer court has instructed a private insurer to purchase a brand-new Maruti Ertiga for a man. This comes after the insurance company rejected the customer’s Rs 11 lakh claim following an accident involving his car a few years ago. Ertiga – image for illustration The case dates back a…