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Google advised advertisers to take urgent action by investing in AI as it addressed potential third-party cookie deprecation delays. The UK’s Competition and Markets Authority (CMA) warned the tech giant last month that it could not proceed with the removal of third-party cookies unless it resolved some privacy concerns first. However, it appears Google is confident these issues will be ironed out ahead of time as Dan Taylor, the company’s vice president of Global Advertising Strategies, confirmed it is still on…

“How will the internet operate without cookies?”“When are they going?”“Which ones are getting eliminated?”For the last six months, Rinku Ghosh has been fielding queries like these from clients panicking about the phasing out of third-party cookies. Ghosh is the COO of Lemnisk, a Bengaluru-based customer data platform. In her line of work, a cookie isn’t a sweet treat; it is a text file spawned by a web browser when a user visits a site, capturing their login details, preferences and browsing history. Elevate Your Tech…

LinkedIn released a new guide detailing actionable steps and tactics you can take now to maximize campaign performance in the absence of third-party cookies. Amid regulatory changes and reduced identifiers, the playbook offers advice on how to meet the demand for personalized ad experiences in a cookieless world. Why we care. As the deprecation of third-party cookies looms, LinkedIn’s insights could be valuable in guiding approaches, but it’s important to note that the advice is published with LinkedIn’s interests…

Thanks to the humble cookie, our favorite websites can remember us, greeting our return visits like a conscientious barista. But also thanks to these small files, some egregious privacy abuses have occurred. Cookies will disappear this year, though a problem solved may be a problem caused.The cookie, invented by a 23-year-old Netscape engineer 30 years ago, was initially intended to act as an identifier so users didn't have to keep logging in. It has long been co-opted, however, by the advertising industry as a way to…

The big cookie crumble of 2024 officially began in January with Google’s initial roll-out of Tracking Protection for Chrome users. Any PPC marketer caught off-guard by this either haven’t paid attention to the signals for several years or haven’t corralled the necessary parties to create a cohesive strategy in response – or both.As an agency marketer, I’ve been in the position to help dozens of brands formulate an approach to life after third-party cookies. Whether you’re scrambling for an overall strategy or…

Google cannot proceed with third-party cookie deprecation until it resolves concerns raised by the UK’s Competition and Markets Authority (CMA). The search engine needs to do more to address issues raised around its proposed Privacy Sandbox changes or else it will not be able to deprecate third-party cookies from Chrome in the second half of 2024 as planned.Why we care. Brands might gain extra time to explore alternatives to third-party cookies if Google…

Amazon has secured a landmark deal with Reach, the UK’s largest publisher, to access customer data for targeted advertising. The agreement, one of the first of its kind in Europe, comes in response to Google’s plans to deprecate third-party cookies later this year.Why we care. As advertisers explore options beyond third-party cookies for targeted ads, this deal offers inspiration for alternative approaches to reach high-value consumers online. How it works. The agreement will see Reach share “contextual”…

Last updated: February 1st, 2024 at 09:27 UTC+01:00 Samsung launched the Galaxy S24 series last month and following a pre-order period, the devices went on sale across the globe yesterday. The company is understandably seeing the most interest in the Galaxy S24 Ultra, the top-of-the-line device that's also the first flagship in the Galaxy S series to have a Titanium frame. One would have expected that the addition of this new material will make the Galaxy S24 very durable. So it doesn't come as a surprise to see that…

Tired of dealing with popups begging you to accept cookies? Blame the EU. In 2018, Europe unleashed a groundbreaking privacy law called the GDPR that, among a billion other things, makes websites ask permission before tracking you with cookies. A lot of companies switched their whole systems over rather than building special European versions of their websites. It’s a privacy improvement, but the downside is the web bombarding everyone on the planet with cookie popups. EU regulators know this sucks, but now they’ve got…

Throughout his career, Arnold Schwarzenegger has been both blessed and cursed with his fans reciting his most memorable quotes at him. In fact, the famous quote people scream most at him is “Get to the choppah!” However, Schwarzenegger’s followers are bringing back another quote of his and more praiseworthy comments after he shared a photo of him mouth-feeding his pet pig.It’s the most adorable thing to see Arnold Schwarzenegger -- a man known for playing tough guys in his best movies like The Terminator, Total Recall,…