Creating better ads in a world with only RSAs
Frederick Vallaeys spent 10 years working at Google and was instrumental in helping build features like conversion tracking and analytics. For the last 10 years, he’s been running his current company Optmyzr, which is a PPC management software that helps advertisers optimize their campaigns. In his session at this year’s SMX Advanced, Vallaeys goes into detail on how to make the most out of your RSAs and automated bidding strategies.
The numbers. About 92% of advertisers have…