crossfunctional

Silicon Valley-based angel investor, founder of software analytics firm Qualaroo, and community platform GrowthHackers, Sean Ellis is famed for coining the phrase “growth hacking” back in 2010 to showcase how technology upstarts rapidly grow their customer base. Ellis’s book ‘Hacking Growth’, co-authored by Morgan Brown, is a playbook for companies pushing for sustainable growth, derived from his experience of working at startups like Dropbox, Eventbrite, Lookout in their early stages. ET sat down with Ellis on the…

In an era influenced by powerful algorithms, the intersection of SEO and PR is crucial but often overlooked by enterprise leadership. This partnership has its challenges. PR may not always acknowledge the intricacies of SEO. While SEO, focused on shaping the customer experience, may overlook the human stories conveyed by PR.By harnessing the methodical prowess of SEO and the storytelling of PR, the enterprise can orchestrate an integrated marketing campaign that resonates in a way that influences behavior. Here’s…