CTR

Click-through rate (CTR) is a cornerstone metric of PPC marketing.  Calculated as the percentage of people who click on an ad after seeing it, CTR is often treated as a key performance indicator (KPI), commanding disproportionate attention and optimization efforts.Google search interest in the topic of CTR far exceeds that of conversion rate (CVR), even though conversions more directly align with the health and success of a business. This hyperfocus on CTR largely stems from outdated reasoning that deserves…

It’s the biggest mystery and controversy of Google’s search ranking algorithm. For a long time, the SEO community has debated: is the click-through rate (“CTR”) of search results listings a ranking factor? Or the closely related “bounce rate” and “dwell time”?  I present to you everything Google has ever said about this, along with some observations and opinions. Clicks, CTR, bounce rate and dwell time If you are newer to SEO, the concept of clicks or click-through rate…

The cookieless future is here (despite what Google says). If you haven’t found an identity solution, it’s time. We’re doing our part at Lotame, to ensure marketers, agencies and publishers are prepared and ready to conquer the cookieless future. With hundreds of campaigns launched across the globe, Lotame’s identity solution, Panorama ID, is proving that advertising on the open web is sustainable, profitable, and privacy safe. “We’ve done our due diligence and trust Lotame Panorama ID. The predictive cookieless…

“I see clients, again and again, having to evaluate the value of making this change over that change at the ticket level,” said Jessica Bowman, enterprise SEO consultant and author of Executive SEO Playbook, in her presentation at SMX Advanced. While all SEO tasks are important for the success of your site, there’s a key distinction that should be drawn: those that have the potential to increase revenue, and those that are designed to prevent revenue decreases. SEOs who fail to…