Crackdown on deepfakes: MCA, Meta partner to curb AI-generated misinformation with WhatsApp helpline
The Misinformation Combat Alliance (MCA) and Meta have announced that a dedicated fact-checking helpline on WhatsApp - aimed at combating deepfakes and deceptive AI-generated content - will be available for the public in March 2024.The pledge to crack down on deepfakes comes at a time when the world's largest democracy is preparing for general elections. The Lok Sabha elections are due in April-May this year. "The Misinformation Combat Alliance (MCA) and Meta are working on launching a dedicated fact-checking helpline…