Discrepancies

Google Analytics is shifting from tracking conversions to using “key events” for behavioral analytics, aligning its definition with Google Ads platforms. This update ensures that what constitutes a conversion will be consistent and easily comparable between Google Ads and GA4 reporting, providing marketers clearer insights into user behavior across platforms. What’s changing? In GA4, legacy conversions will now be referred to as key events. These events represent crucial actions for behavioral measurement in your…

Credit: Pixabay/CC0 Public Domain Methods commonly used to measure poverty can lead to vastly different conclusions about who actually lives in poverty, according to a new Stanford University-led study. Based on household surveys in sub-Saharan Africa, the first-of-its-kind analysis, published in Proceedings of the National Academy of Sciences, underscores the importance of accurately defining and measuring poverty.…

After nearly , The Wire is retracting its reporting on Meta. On Sunday, the nonprofit publication said it had discovered “certain discrepancies” with the material that had informed its reporting on the social media giant since October 6th. “The Wire believes it is appropriate to retract the stories,” the outlet said, pointing to the fact it could not authenticate two emails that were critical to its previous coverage of Meta. One of the emails The Wire said it could not verify includes a message the outlet had attributed…

Wire has retracted its reports on Meta after discovering “certain discrepancies” in its news pieces, the Indian outlet said Sunday, marking what should be an end to the high-profile drama with the social juggernaut that captured the interest of newsrooms and tech companies globally for two weeks. The move follows Wire, a small but gutsy Indian news outlet, setting up an internal review process to evaluate its reporting earlier this week after Meta, the subject of the original story, and the…

Online retail images from popular fashion brands show a discrepancy in model skin tones. The image on the left is the main product photo for the depicted dress; at right is a still from the product video of the depicted dress. Credit: Gap Inc./Provided When Lee Humphreys noticed that models for a retail company—one known for its diversity—appeared lighter-skinned in still photos than in videos, she didn't think it was…

Image for representation. (Image source: Reuters)A Twitter user, in a series of tweets, has unearthed a rather evident discrepancy in Ola's billing of outstation rides.A Twitter user, in a series of tweets, has unearthed a rather evident discrepancy in Ola’s billing of outstation rides. The user in question who goes by kingslyj on Twitter first mentioned the two alternative routes that the Ola app suggested while travelling from Bangalore to Mysore. The user states that he regularly takes the same route and this was when…