Dodge Pitches Muscle-Car Fans on EVs as It Looks to Retire Challenger, Charger Models
Dodge has built a loyal following of muscle-car enthusiasts with models, such as the Challenger and Charger, whose loud, powerful engines have long been the main appeal.Now, it is betting those buyers will embrace a new kind of muscle: one that runs exclusively on battery power. On Wednesday evening, Dodge unveiled a new all-electric concept car aimed at showcasing its replacement for the Challenger and Charger, which will be discontinued at the end of 2023.
The reveal signals a new direction for the…