6 do’s and don’ts for search marketers
You’ve probably used Looker Studio (formerly Google Data Studio) to create reports for stakeholders or clients.
I had the pleasure of seeing SearchLab’s Greg Gifford present on “Freddy Krueger’s Guide to Scary Good Reporting” recently. He spoke about ways to improve your Looker Studio reporting to make it more useful for clients.
Below are key learnings from Gifford’s session in the form of do’s and don’ts, plus some examples of data visualizations that search marketers will find most helpful.
1. Don’t enter…