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How Bud Light Handled an Uproar Over a Promotion With a Transgender Advocate

The maker of Bud Light, after coming under fire for a social-media promotion with a transgender advocate, is now being criticized internally and externally by people who say the company didn’t support its own marketing manager when she came under attack. Anheuser-Busch InBev SA placed on leave the executive overseeing Bud Light marketing, Alissa Heinerscheid, as well as her boss, Daniel Blake. And it named a replacement for Ms. Heinerscheid in the Bud Light role. Sales of Bud Light have slumped in…

Amazon, Facebook, Google Headline Busy Earnings Week for Tech

Technology companies including Google parent Alphabet Inc. and Amazon . com Inc. as well as stalwarts from the food, pharmaceutical and energy sectors, highlight a busy earnings week amid concerns about the U.S. economy. The coming reports will provide clues to investors about how companies fared in the first quarter of 2023 as the recent banking crisis, continuing layoffs in sectors such as technology, and inflation weighed on the economy. Technology companies including Google parent…

Anheuser-Busch Executive Takes Leave After Transgender Influencer Was Featured on Beer Can

The Anheuser-Busch InBev SA executive who oversaw a partnership between Bud Light and a transgender activist is taking a leave of absence and will be replaced by another company executive, the brewer said.  Alissa Heinerscheid, Bud Light’s vice president of marketing, had come under fire from some customers and media outlets over the company’s decision to send a Bud Light can to transgender activist and influencer Dylan Mulvaney with her face on it. The Anheuser-Busch InBev SA…

Miller High Life Cans Destroyed in Europe Over 'Champagne of Beers' Logo

The beer was on its way to Germany when it was seized. Only sparkling wines made in France’s Champagne region can use the name on labels. The beer was on its way to Germany when it was seized. Only sparkling wines made in France’s Champagne region can use the name on labels. FOLLOW US ON GOOGLE NEWS Read original article here Denial of responsibility! Techno Blender is an automatic aggregator of the all world’s media. In each content, the hyperlink to the primary source is specified. All trademarks belong to…

From Twinkies to Doritos, Snacks Get Tiny

Big food is going small. Sometimes too small. Within the span of a few months last fall, General Mills Inc.,  Hostess Brands Inc. and PepsiCo Inc.’s Frito-Lay unveiled mini versions of their iconic snacks and cereals, including pee-wee Trix, Twinkies, Ding Dongs and Doritos. The diminutive treats kept coming this year, with the debut of mini wafers from Hostess’s Voortman and McCain Foods USA’s bite-size mashed-potato puffs for restaurants.  Big food is going small. Sometimes too small.…

FTC Alerts Nearly 700 Companies About Potential Penalties for Misleading Claims

The Federal Trade Commission warned approximately 670 companies of the penalties they could face if they mislead consumers with unsubstantiated product claims, part of a continuing effort to re-establish the agency’s authority to penalize brands that engage in deceptive marketing practices. The warnings follow a December update to the FTC’s guidance on advertising health-related products that emphasized the need for concrete substantiation for claims. The new warnings aren’t limited to…

Bud Light Faces Boycott Calls, but Punishing Brands Is Harder Than It Looks

Bud Light’s partnership with transgender influencer Dylan Mulvaney has led some conservative critics to call for a boycott, generating headlines and social-media posts including a video of musician Kid Rock shooting a rifle at cases of the beer, but such campaigns often have failed to deliver a meaningful blow.Many social media-fueled boycott efforts do no material damage to the businesses in question, studies suggest, and may even have an opposite effect by increasing awareness and briefly…

Guinness Maker Diageo Appoints Its First Female CEO

Diageo DEO -0.27% PLC named Debra Crew as its next chief executive, tapping an internal candidate to succeed longstanding leader Ivan Menezes at the helm of the alcoholic beverage company. The London-based maker of Johnnie Walker Scotch whisky, Guinness stout and Smirnoff vodka said Tuesday that Ms. Crew, currently Diageo’s chief operating officer, would take over from Mr.…

Jack Daniel’s Tangles With Dog Toy at Supreme Court

WASHINGTON—A trademark case put the Supreme Court’s humor to the test Wednesday, as the justices heard a distillery’s plea to stop a novelty company from selling a dog toy shaped like a bottle of Jack Daniel’s. Phoenix-based VIP Products LLC markets squeaky toys that mimic beverage bottles, including a 10-inch-tall item with a black label reading “Bad Spaniels: The Old No. 2 on Your Tennessee Carpet” for $16.49. Among those unamused was Brown-Forman Corp.’s BF.B 1.00%…

White Claw Launches Its Own Vodka, Taking on Tito’s

The billionaire who upended the beer industry with White Claw hard seltzer has turned his sights on vodka. Anthony von Mandl is releasing on Tuesday a line of vodka sold under his popular brand. Straight and flavored versions of White Claw Premium Vodka will be sold in bottles; vodka and soda cocktails will be available in 12-ounce cans. In a rare interview, Mr. von Mandl—who is 73 years old and the sole owner of White Claw’s parent company, the Mark Anthony Group—spoke about…