Any growth is good, but sustainable growth is the key to success
It’s a story as old as time: Startup founder raises giant sack of that sweet, sweet VC money. Next, they have to search for product-market fit. Easy, right? Just pour all of that money into sales and marketing, and they’re off to the races. Not so fast. If you throw enough money at advertising, anyone can get the growth chart to go up and to the right. But the thing is, you need to find the right way to do growth, and that’s a lot harder.
Matt Lerner spent 11 years running marketing at PayPal,…