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Italy Starts Seizing Large-Scale Fake E-Commerce Websites

The illicit network of more than 13,000 online fake shops, discovered by the Italian cybersecurity firm Yarix. Italian officials have this week begun seizing what could be one of the world's largest networks of online fake shops, which have defrauded would-be customers by appearing to offer discounted goods from luxury brands such as Giorgio Armani SpA and Prada SpA that never materialize.The illicit network of more than 13,000 online fake shops, discovered by the Italian cybersecurity firm Yarix, is allegedly managed

E-Commerce: Who Is Likely to Convert? | by Anastasia Reusova | Jan, 2023

Signal-based scoring is easier than you think and you don’t need Machine LearningPhoto by Robert Katzki on UnsplashProduct manager, analyst, growth hacker, designer or a marketer — understanding user personas is invaluable for any of those roles. While third-party tools can be helpful for gaining initial insights, having your hands on the raw data is incredibly valuable to create accurate models of user behavior. This blog post discussed the methodology that can be used to build a relative scoring system for individual…

How AI Can Help eCommerce Survive and Thrive in 2023

Too Long; Didn't ReadThe eCommerce industry has totally transformed the way we look for, choose, buy, and get things we like and need. In 2023, “AI-powered conversational commerce” will take an additional step forward. “Forget about the old and clumsy chatbots we used to make fun of. The new AI kids on the ChatGPT block are scary good.” And, that's not the only AI tool at eCommerce disposal in 2023.L O A D I N G. . . comments & more! Too Long; Didn't ReadThe eCommerce industry has totally transformed the way we…

Cramer names 6 e-commerce plays that are buys, says to wait on Amazon

CNBC's Jim Cramer on Friday offered investors a list of e-commerce plays he believes are worth buying, despite the group's rough performance in 2022."There are still some e-commerce plays that I'm willing to get behind here, the ones that have truly prioritized profitability," he said.Here is his list: EtsyShopifyPinterestMercadoLibreChewyPrologisE-commerce stocks skyrocketed during the height of the Covid pandemic, as at-home consumers made purchases online rather than in-store. But when the economy reopened, consumers…

How to maximize your ecommerce campaigns with Performance Max

Google’s launch of Performance Max, a campaign type that replaced Smart Shopping, is forcing search marketers to rethink their Google Ads strategy. Performance Max provides a unified buying service to all Google placements by displaying ads across YouTube, Display, Search, Discover, Maps and Gmail.  This full-funnel advertising of products is what PMax does well, especially when it comes to products with a lot of data.  However, PPC managers should consider the cost share for…

Holiday sales tanked, trucking data shows e-commerce wasn’t the issue

The market did not like what it saw from the final retail holiday sales numbers for 2022 which sets up a tough year for retailers, but e-commerce is continuing to boom, including in areas outside the core retail consumer.Trucking data shared by DHL with CNBC shows that while the core consumer market has pulled back, in many categories e-commerce sales remain strong."E-commerce is continuing to boom," said Jim Monkmeyer, president of transportation for DHL Supply Chain, North America.DHL described large growth in…

Why my bittersweet relationship with Shein had to end

To be honest, I’ve been missing the online shopping experience in China since I moved to the US four years ago. I grew up in China at the same time that Taobao, a popular e-commerce platform, inserted itself into the center of everyday life. Whatever common, luxury, niche, or handmade products you wanted, you could always find them online on Taobao, and at a cheaper price than in brick-and-mortar stores. It really is the place of abundance. So when I noticed Shein becoming mainstream in the US over the past few years, I…

E-commerce retailers can save money by considering pick failures at stores

Credit: Unsplash/CC0 Public Domain The share of e-commerce retail sales in the United States has grown steadily over the last decade. This trend has been driven by retailers with traditional brick-and-mortar stores adopting online channels to connect to customers. In a new study, researchers explored the world of omnichannel retailing—the merging of in-store and online channels in which customers can select from a combination…

The Web Development & Ecommerce Writing Contest by Elastic Path

Too Long; Didn't ReadHackerNoon and Elastic Path have brought you a super fun Web Development and Ecommerce Writing Contest. This contest is AWESOMEEEEEE cuz’ we are giving you MORE freedom and more topics to write about! You can either write on #web-development or #ecommerce to win from a whooping prize pool of $12,000!! Too Long; Didn't ReadHackerNoon and Elastic Path have brought you a super fun Web Development and Ecommerce Writing Contest. This contest is AWESOMEEEEEE cuz’ we are giving you MORE freedom and more…

Shopify Tells Employees to Just Say No to Meetings

The e-commerce firm is canceling all recurring meetings with more than two people and encouraging staffers to decline invitations and detach from big internal chat groups. Shopify Inc. spent last year cutting costs. Now, it's cutting meetings. As employees return from holiday break, the Canadian e-commerce firm said it's conducting a “calendar purge,” removing all recurring meetings with more than two people “in perpetuity,” while reupping a rule that no meetings at all can be held on Wednesdays. Big meetings of