‘It’s my least personal album!’ Thank you, Ellie Goulding, for making pop escapist again | Ellie Goulding
Saying your new album is your “most personal yet” is the oldest pop cliche in the book. It’s an easy – or lazy – way to say that fans should be invested in your next record without telling them why, exactly; a tease that buying a copy of the album will get them ever-so-much-closer to the inside of their favourite star’s head. It’s a line used by the media as much as by stars themselves; a cursory Google of “most personal album yet” will bring up examples ranging from Adele to Stormzy to Post Malone. Sometimes, the…