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Elon Musk-owned X can lose up to $75 mn by the end of 2023 due to advertisers fleeing, says report

The advertising woes for X (formerly Twitter) are growing by the day. Recently, the platform witnessed major companies pulling out of showing ads including Apple, IBM, and Comcast. Now, a new report claims that the Elon Musk-owned social media platform can lose as much as 75 million dollars by the end of 2023 due to the exodus of companies. It all started after some reports emerged claiming that Musk backed an antisemitic post on the platform last week. On X, Musk could be seen agreeing to a poster that said Jewish…

Elon Musk does huge U-turn; says will bring back news headlines from link previews on X

Elon Musk has announced that news articles shared on X (formerly Twitter) will once again feature headlines, instead of just the image in the URL card. This move has reversed his controversial decision from October 2023, when he removed headlines from news articles shared on the platform to reduce the height of the preview window and improve the aesthetics. At the time, many users complained that it would be difficult to contextualize the content of a URL with just the header image.Musk made the announcement yesterday in…

Why Texas is the wildcard in Elon Musk’s lawsuit against Media Matters

Elon Musk followed through with his threat to sue Media Matters Tuesday after the nonprofit reported last week that Twitter/X “has been placing ads for major brands next to content that touts Adolf Hitler and his Nazi party.” This resulted in several major advertisers, including Disney, Paramount, NBCUniversal, Comcast, and Lionsgate, pulling their ads from the site. The suit was expected. The location the company filed it—in a Texas federal court—was a bit less so. And the flanking support Musk got in his fight against…

Elon Musk promises “major update” in recommendation algorithm of X to highlight smaller accounts

Elon Musk, the owner of X (formerly Twitter) has recently revealed that the recommendation algorithm of the platform will be receiving a major update, which will result in a visibility boost for small accounts and posts outside of a user's friends and followers network. Lately, X has been receiving new features at an accelerated rate, many of which are targeted towards attracting creators to post original content. This new algorithm change is believed to be a similar attempt by the social media platform.Musk posted on X,…

After Twitter rebranding, Elon Musk takes @X handle from user; offers merch in return

Ever since its rebranding, X (formerly known as Twitter) appears to be caught in new controversies every day. After headlines reported on authorities putting a temporary halt to the removal of the Twitter logo from the company headquarters in San Francisco, now a new controversy has engulfed the Elon Musk-owned platform. A user, who held possession of the coveted @x username, has reported that it was taken from him by the company, and he was only offered some merchandise and a tour of the company along with a meeting…

Elon Musk says X, the new Twitter, will have just the Dark mode soon

It has become hard to predict what goes on in the mind of X (formerly known as Twitter) owner Elon Musk ever since he muscled an entire rebranding campaign onto the platform within just 3 days. And the successful maneuvering of the move has perhaps made the billionaire even more 'unhinged', at least that is what social media is insinuating. Yesterday, he announced in a tweet, that going forward, the platform will only support dark mode, bringing an instant worry to all those who do not prefer it since reading…

Elon Musk’s Twitter logo removal from HQ runs into police trouble

It has been an exciting 3-day period for Twitter, which is now known as X, as it completed its rebranding exercise by changing the company logo, getting an x.com redirection to Twitter, and planning big moves for a future ‘super-app'. But while the changes were easy to make online, the company struggled to do the same in the real world. As the microblogging platform's San Francisco headquarters began removing the old logo (instead of blowtorching them as Elon Musk promised), police showed up at the site to temporarily…