Enhanced

LinkedIn launched a new solution for enhanced audience insights, making it easier to predict and improve potential campaign performance. With the platform’s new Media Planning API, you can use real-time data signals to assess the expected reach and frequency of campaigns before allocating any budget.Why we care. A clearer understanding of a campaign’s potential performance enables more informed, data-driven decisions on the optimal media mix, timing, and frequency for achieving the best ROI. Audience insights:…

By Columbia University School of Engineering and Applied Science February 10, 2024New research demonstrates how laser light can amplify the nonlinear optical properties of hexagonal boron nitride (hBN). The research successfully generated new optical frequencies and significantly increased third-harmonic generation, marking a significant advancement in the field of nonlinear optics and quantum material research.A recent study published in Nature Communications reveals that engineers from Columbia University, in…

As anticipation builds for the launch of the iPhone 16 series, recent rumours suggest significant upgrades to the battery sizes of the upcoming models. According to renowned tipster Majin Bu on X (formerly Twitter), leaks indicate that both the standard iPhone 16 and the iPhone 16 Pro will boast larger batteries compared to their predecessors, while the iPhone 16 Plus might see a reduction in battery capacity. As anticipation builds for the launch of the iPhone 16 series, recent rumours suggest significant upgrades to…

YouTube TV with 1080p support should look better than before, but only if you go in to select the ‘Enhanced’ option.Photo: Jakub Porzycki/NurPhoto (Getty Images)YouTube TV seems to be introducing better picture quality for all subscribers, even though the company itself isn’t making it known far and wide for some inexplicable reason, especially as it calls the new option its “highest video quality” while ignoring how you still need to pay extra for true 4K.Mr. Tweet Fumbles Super Bowl TweetYouTube’s official Reddit…

YouTube TV users are getting a higher-quality video option for everything from binging their favorite shows to catching a live game. Google is rolling out a new setting called 1080p Enhanced for YouTube TV and Primetime Channels subscribers. The 1080p Enhanced setting improves on the existing 1080p60 resolution through improved bitrate —how many bits get processed per second.Google confirmed the update after a Reddit user posted about it on the platform. The 1080p Enhanced setting "delivers our highest video quality,"…

Last updated: February 7th, 2024 at 08:49 UTC+01:00 Google has started rolling out a new video quality option on YouTube TV, and it is called 1080p Enhanced. As the name suggests, 1080p Enhanced offers a better picture quality compared to 1080p60. That could mostly be because 1080p Enhanced has a higher bitrate compared to 1080p60. According to the company, this is now the highest video quality it offers on the platform (at 1080p resolution). The company also offers 4K resolution on YouTube TV, which offers a much…

Microsoft is launching enhanced conversions in all markets across America and Europe in the coming weeks. Additionally, the tech giant introduced new ad-targeting capabilities to assist brands in reaching high-value consumers.Why we care. Leveraging these latest updates has the potential to enhance campaign performance significantly. By refining conversion measurement, you can optimize campaigns more effectively, ensuring that your ads reach consumers who are more likely to convert, boosting ROI. Enhanced…

The British carmaker Morris Garages, known as MG, has decided to make the MG Comet EV even more appealing with a substantial price drop. The base variant of the MG Comet EV can now be yours for just Rs 6.99 lakh (ex-showroom), making it Rs 1 lakh more affordable than its previous price of Rs 7.98 lakh (ex-showroom). This move not only makes the MG Comet EV an attractive option in the electric vehicle (EV) segment but also positions it as a more budget-friendly choice compared to the top model of the widely popular…

As first reported by the Financial Times, independent labels Beggars Group, Secretly Group, and Partisan Records are pushing back against Apple’s preferential payouts for spatial audio. They say independent artists who can’t afford to record in spatial audio would make less because of how streaming music payouts work.Apple said artists on Apple Music can get bonuses of up to 10 percent for creating music with spatial audio. The company will pay out artists with pro rata shares from a pool of subscription money, calculated…

Zoom, a popular video conferencing platform widely used across the nation and abroad is set to upgrade the virtual meeting experience with its latest application which has been designed for the Apple Vision Pro. The mixed-reality headset is expected to provide a more immersive experience by integrating elements from the physical surroundings of the users. The eagerly awaited Apple Vision Pro is scheduled to hit the US market on February 2, with the Zoom app available for download on the App Store on the same day.…