enterpriselevel

IT services major Wipro on Tuesday said it has expanded its partnership with IBM to offer new AI services and support to clients. The company has introduced the Wipro Enterprise Artificial Intelligence (AI)-Ready Platform, leveraging IBM watsonx, which will allow clients to create enterprise-level, fully integrated, and customized AI environments. The platform will "enhance operations and lay the foundation for future industry analytic solutions to be built on watsonx.data and AI," the company said. Elevate Your Tech…

Enterprise SEO plays by different rules. Strategies that may work for small or niche websites won’t always work at scale. So what exactly can happen when enterprise SEO gets too big? In this article, I’ll share three real-life examples. Then, you’ll learn a potential antidote for more efficient management of SEO at scale. Facing the indexing dilemma Small sites tend to grow one page at a time, using keywords as the building blocks of an SEO strategy. Large sites often adopt more sophisticated…

B2B marketing leaders voice similar concerns around paid search: “We’re not reaching the right people.”  “We need to attract more decision-makers.”  “We want to go up-market and target larger companies.”  “We need to close larger deals.”  These are just a few pain points keeping marketers up at night. Targeting the ideal customer is a challenging and can lead to budget waste and a high cost per qualified lead.  Compared LinkedIn targeting which offers options such as company size and job title,…