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ESPN

Disney Co-Opts Your Childhood Memories to Explain Ad Technology

If you’ve ever wondered how the Walt Disney Corporation is mining your data for targeted advertisements across platforms, today’s your lucky day. Baymax of Big Hero 6 and Edna Mode from The Incredibles are here to explain it all.In leaked videos first obtained and reported on by Vice, Disney characters have been extracted from their original contexts and inserted into the company’s ad sales training and marketing materials. There, in a nightmare scenario, the facsimiles of your beloved childhood memories are re-animated…

ESPN executive Dave Roberts pushes for more diversity

Dave RobertsProvided by ESPNDave Roberts is a creature of habit.The ESPN executive, who has emerged as an influential force behind the scenes at the network, prefers to take business meetings at the Four Seasons, for instance.In 2015, sports media personality and regular ESPN panelist Bomani Jones was in Los Angeles to attend the network's ESPY Awards ceremony and planned to meet with Roberts. According to Jones, Roberts initially agreed to meet him at his hotel. Instead, Roberts arrived in a cab, called him and said,…

Disney’s CEO knows ‘at some point’ it will offer standalone ESPN streaming

On an earnings call earlier today, Disney CEO Bob Chapek sounded like someone who has clear ideas of ESPN’s fully streaming future. He told analysts and investors that “when it comes time to actually pull the trigger,” he believes ESPN can create “the ultimate fan offering that will appeal to the superfan who loves sports,” and “I think there’s nobody but ESPN who could frankly pull that off.” This isn’t the first time we’ve heard a Disney exec reference the potential of ESPN streaming — former CEO Bob Iger said in…

ESPN Plus streams its first exclusive NFL game on October 30th

Last year when the NFL signed new broadcasting deals, they included a healthy package of digital distribution streaming rights for Disney (ESPN Plus), Amazon, NBCUniversal (Peacock), Fox (Tubi), and CBS (Paramount Plus). The deal between the NFL and Disney included one international game that will be exclusive to ESPN Plus streaming, starting with the 2022 season, and now they’ve announced that game will be the Broncos vs. Jaguars matchup in London on October 30th. The ESPN Plus exclusive game is going to be an annual…