Everyone here is called Ken! Inside BarbieCon, the huge Barbie event Mattel is keeping quiet | Barbie
It started in April, with the Barbie x Ruggable washable rugs. By May, Barbie had a low-calorie pink lemonade, limited-edition fuschia Xbox controllers and a line of “on-chain virtual collectibles” designed to “help women access Web3.0”. Soon, Barbie was on Gap apparel, Starbucks cups, Superga shoes and Funboy pool floats; she was at Primark, Bloomingdales, a dedicated Amazon store, two pop-up cafes in New York and Chicago, an immersive museum in Los Angeles and a Barbie boat cruise around the Boston Harbor.By July, the…