‘The Flash’ Being Crippled by Excessive Hype as an Easy Explanation
via Warner Bros.
The Hollywood hype machine tends to be one of the most well-oiled enterprises in all of popular culture, but The Flash has been discovering firsthand that telling everybody a movie is one of the greatest to ever exist within its genre of choice has the potential to backfire. Warner Bros. went hard on letting the world know that greatness was in our midst; as well as screening multiple times and handing out free tickets for advanced previews, everybody from company co-CEO James Gunn to…