exclusions

Google Ads started limiting country-level location exclusion to 120 entities. Moving forward, advertisers will receive a warning notification if the number of entities they enter exceeds this limit. Exclusion list changes. The issue was first flagged by Google Ads marketing agency PPC Sauce on X: “I have an exclusion list (all countries but US, or Australia etc.) and have always been able to just plug it in until today.” The agency then shared a screenshot of the warning notification sent by…

Sometimes, the disconnect between Google Ads and the primary user base is so strong that you can almost feel it. A perfect example is how advertisers have constantly asked for the option to exclude branded traffic from Performance Max campaigns. Google remained non-committal for over a year, except to suggest account-level negative keywords (not the same thing at all). Until the announcement of campaign-level brand exclusions earlier this year, you couldn’t go a single day without someone sharing a real example…