Disney Explores Membership Program Like Amazon Prime to Offer Discounts and Perks
Walt Disney Co.
DIS -0.31%
is exploring a membership program that could offer discounts or special perks to encourage customers to spend more on its streaming services, theme parks, resorts and merchandise, according to people familiar with the discussions.The program would be somewhat akin to Amazon Prime, which offers advantages such as free shipping, discounts at Whole Foods and a complementary streaming video service for a monthly or annual fee, the people said.…