A Supplement Company ‘Hijacked’ Its Amazon Reviews to Boost Sales, According to the FTC
Vitamin and supplement maker, The Bountiful Company (owned by Nestlé), has to pay a $600,000 fine to the Federal Trade Commission for allegedly misrepresenting numerous products online. According to the FTC, Bountiful—which makes Nature’s Bounty supplements along with other brands—engaged in “review hijacking” on Amazon.com. In other words: The company misled consumers by combining multiple product pages into one, to artificially boost the number of reviews and star ratings on new or poorly performing items.“The case…