FanDuel’s 2023 Super Bowl ad campaign is 2024’s commercial to watch
The consistent allure of sports is in the pursuit of an unknown outcome. If a competitor or team wins the championship, can they do it again? If they lose, can they come back again and win? The scenario is played out every single day or every single year across every professional sport. Billions of dollars in TV rights and fan tickets, year in and year out, are a testament to its lasting attraction. It’s also the genius of FanDuel’s 2024 Super Bowl ad strategy. Last year, the fantasy sports and betting platform created…