FirstParty

Xbox revealed its next big first-party exclusive at its 2023 Games Showcase: Clockwork Revolution. The title is a time-traveling action RPG that has some serious Bioshock vibes. Clockwork Revolution - Official Reveal Trailer Clockwork Revolution is being developed by inExile Entertainment, the team behind Wasteland 3. The project is being made in collaboration with Xbox, to create a full-fledged AAA game. We got our first glimpse at it in its debut trailer, which showed off a dystopian world that’s reminiscent of…

In today’s fiercely competitive market, delivering personalized experiences is crucial for customer engagement and loyalty. However, marketers who fail to adapt to the transition from decision-tree to trigger-based engagement strategies risk falling behind and missing out on the opportunity to captivate customers at every touchpoint with hyper-personalized experiences.  In this workshop, discover how to seamlessly collaborate with your data team to unlock the full potential of…

Most smartphone brands are consistently increasing wireless charging speed on their smartphones. Some phones like the OnePlus 10 Pro, Oppo X6 Pro, Vivo X90 Pro+, and Xiaomi 13 Pro offer jaw-dropping wireless charging wattage of 50W, completing a full charge in around 30 minutes. iPhones charge significantly slower, but Apple has at least improved over the years (from 7.5W on the iPhone 8 Plus to 15W on the iPhone 14 Pro). Samsung, however, is going in the opposite direction. Did you know that Samsung dropped the wireless…

A clear view of your customer data can drive successful campaign results. But there are many data solutions to add to the complexity and cost of your martech stack. Removing data silos and reducing latency is key, but how can you get started? Join Snowflake, Digital Virgo, and Snowplow for an in-depth conversation on the need for transparency, accuracy, and the speed to sync its data quickly.  Register today for “Maximizing ROAS Through Reduced Latency and Silo Removal,”…

Looking ahead to 2023 and beyond, businesses worldwide face lots of uncertainty. One thing will remain constant throughout this period — customers expect excellent experiences when interacting with a brand. According to Acquia’s latest CX Report, businesses plan to prioritize customer retention over the next 12 months: 56% plan to improve customer experience, and 58% will focus more on customer service. This should be a common goal. To weather a potential storm, businesses…

It’s an ongoing dilemma. Customers demand privacy and control over their data, but businesses strive for personalization to improve customer engagement and drive sales. The rise of first-party data can help balance both of these goals. Join this live webinar and hear from OneTrust’s Consent and Preference Management expert, who will share best practices and actionable insights on leveraging first-party data to drive customer engagement and sales while ensuring privacy and…

With the inevitable demise of cookies, marketers are scrambling for ways to deliver personalized experiences with user consent, all without compromising convenience or security. Today, many are turning to the login box as a critical first step in executing an effective first-party data strategy. It’s no longer just a security requirement – it’s now the doorway into their brand’s digital user experience. Join Salman Ladha, senior product marketing manager from Okta, as he shares…

Although we are all somewhat uncertain about the economy, marketers are still bullish on 2023. After recovering from the pandemic shutdowns and cutting back on budgets, growth is still predicted for next year.  That growth may not be exponential, though. Because of that, you need to make the most of every dollar you spend on your campaigns. Marketers have to focus their budgets on the most effective ads and keyword buys, and they can’t afford retargeting converted customers or targeting the…

New first-party games released on Xbox Series X|S including Forza Motorsport, Redfall and Starfield will be subjected to a price increase in the new year. Microsoft Gaming is joining other major video games publishers in hiking the prices of its major new first-party titles from $60 (approximately £49) to $70 (£57) at launch in 2023. “This price reflects the content, scale, and technical complexity of these titles,” a Microsoft spokesperson told IGN. “As with all games developed by our teams at Xbox, they will also be…

Image Source : PIXABAY Xbox Microsoft will reportedly raise its first-party Xbox game prices from $59.99 to $69.99 next year. The new full-priced Xbox Game Studios games, including Redfall, Starfield and Forza Motorsport, will be priced at $69.99 instead of the regular $59.99, The Verge reported. It's a price increase that matches the pricing that competitors like…