The Doughnut Wars Are Here | WIRED
It just so happens—and Fletcher maintains that this timing was a coincidence—that as he was mulling over the prospect of a low-fat, low-sugar doughnut, the UK government was limbering up to introduce legislation to restrict how and where unhealthy foods are sold.The new rules, which came into force in October 2022, ban the sale of certain foods high in fat, sugar, and salt near supermarket entrances, on the ends of aisles, or near checkouts. An ocean of prime supermarket real estate awaited anyone who could make a…