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food tech

Miruku grabs more capital as its plant-based dairy tech reaches proof of concept

While the food tech investment sector figured itself out last year, Miruku, a New Zealand-based food tech company, was busy getting ahead of molecular farming technology. That proactive strategy put the company about “three to four years ahead of emerging competitors,” CEO Amos Palfreyman told TechCrunch. “Miruku has not only aimed to navigate the challenges presented by the shifting climate impacting traditional dairy production, but has also broadened our focus to address critical issues of…

Kost Capital raising inaugural fund to invest in European food tech startups

Kost Capital, a new Danish venture capital fund, is out to bring better food to more people. General partner Bodil Sidén started the firm with LPs Kasper Hulthin, Christian Tang-Jespersen, Mark Emil Hermansen and Jacob Lee Ørnstrand. Kost, which means “diet” in the Scandinavian language, however, it will most like be difficult to stick to one while working there. That’s because Kost Capital shares space with Kost Studio, a food development studio that doubles as a test kitchen for universities and markets to…

Sustainability consumers and the S curve of innovation

Launching breakthrough innovations in the market requires taking the long view and accepting that most disruptive technologies take time to permeate and change consumer behavior, even more so in the sustainability space, where purchase behavior continues to lag stated consumer values of protecting the environment—often dubbed the “value action gap.” Because what people say and do are two different things (especially in sustainability and food), it’s easy for companies to fall into the trap of launching innovations based…