The Wendy’s controversy shows Uber-style pricing is coming for everything
In the future, the ideal time to eat a burger won’t be when you’re hungry and really hankering for one. It’ll be the oddest, most awkward hours — late mornings or afternoons, the middle of the night on a Tuesday — the slices of time when prices will be lowest. Not unlike your Uber ride, fast food prices will go up or down depending on demand.
At least, this is the world people imagined when fast food chain Wendy’s revealed it would be tinkering with “dynamic pricing,” a broad term that describes any strategy where…