Fords

Get our free weekly email for all the latest cinematic news from our film critic Clarisse LoughreyGet our The Life Cinematic email for freeAl Pacino has teasingly taken credit for Harrison Ford’s illustrious career. Before Ford became known globally as rebel hero Han Solo in the Star Wars franchise, it appears the Millennium Falcon spaceship could’ve had a different pilot. During an event in New York on Wednesday (19 April), Pacino revealed he had originally been offered Ford’s role in the sci-fi fantasy. “When I first…

<!----> Ford has announced that the electric F-150 Lightning pickup is ‘going global for the first time’ with entry into Norway, described as ‘the world’s most advanced electric vehicle market’. Ford said the move follows ‘impassioned consumer demand’, and Norwegian customers can apply to…

Ford acknowledged Wednesday that its entire lineup of electric vehicles, including the F-150 Lightning, Mustang Mach-E, and E-Transit commercial van, are eligible for the EV tax credit. However, not all will receive the full $7,500 incentive. As per the recent guidance from the US Treasury Department, Ford says all three of its fully electric vehicles (and plug-in hybrids) are eligible for the EV tax credits provided by the Inflation Reduction Act passed last August. Marin Gjaja, chief…

Despite this week projecting a $3 billion loss this year on EV sales, Ford has no intention of shying away from the electric future. It announced Friday that it's working to "revolutionize America's truck" with a next-generation electric pickup code-named Project T3. The T3 will use every technology at Ford's disposal to be a loyal, hardworking partner for the digital age, promising autonomous capabilities advanced enough to let the driver take care of other work or even grab a nap. The truck is being developed at the…

Ford CEO Jim Farley talks about a new Ford electric pickup truck factory that is currently under construction in rural Tennessee on Friday, March 24, 2023 in Stanton, Tenn. Credit: AP Photo/Adrian Sainz A new Ford assembly plant being built in western Tennessee will be able to build up to 500,000 electric pickup trucks per year at full production, the company said Friday.…

John Lawler, Chief Financial Officer of Ford, rings the opening bell at the New York Stock Exchange (NYSE), March 23, 2023.Brendan McDermid | ReutersFord Motor disclosed Thursday that its electric vehicle unit, called Ford Model e, lost $2.1 billion in 2022 — and could lose as much as $3 billion in 2023.But the company also forecast a drastic turnaround, reiterating that it expects its EV business to be solidly profitable by the end of 2026. So how will it pull that off?The automaker's answer started with a single slide…

Who says you can’t adventure in style with zero emissions and at a reasonable price? Grounded, a Detroit-based electric RV startup, launched the first fully customizable smart electric RV, the Grounded G1, on Thursday; it’s based on the Ford E-Transit. And the best part is that the electric RV is offered at an affordable price through its subscription model, with deliveries expected to begin in April. Grounded launches an affordable electric RV solution Grounded was established in 2022 by a…

The badge of a Ford Motor Co. E-Transit electric vehicle during a presentation in Washington, D.C., U.S., on Wednesday, July 28, 2021.Al Drago | Bloomberg | Getty ImagesFord Motor said Thursday its electric vehicle business lost $2.1 billion last year on an operating basis, a loss that was more than offset by $10 billion in operating profit between its internal combustion and fleet businesses.The Detroit automaker expects 2023 to unfold along similar lines, forecasting an adjusted loss of $3 billion for its EV unit,…

Hate sitting in rush hour traffic? Ford knows you do — and the company is doubling down on developing automated driving technology to help make traffic a little more tolerable. Today, Ford announced the creation of Latitude AI, a wholly owned subsidiary that aims to make driving less stressful, specifically in "bumper-to-bumper traffic or on long stretches of highway." The idea seems to be to develop a more advanced version of Ford BlueCruise — but without sensors that warn drivers to pay attention if their eyes wander…

Ford unveiled Thursday a new business unit called Latitude AI, designed to develop automated driving tech for future vehicles. The division will initially focus on a hands-free, eyes-off driver assist system to improve safety and the driver experience. In 2017, Ford injected $1 billion into Argo AI, a self-driving startup, along with Volkswagen, in a move to advance autonomous vehicles and strengthen their leadership in the industry. Initial plans included combining Ford’s virtual driver…