Goldfish 8-second attention span is not real
In January 2007, when Steve Jobs introduced the first-ever iPhone, just 3% of Americans owned a smartphone. Within a decade that number had skyrocketed to more than 80%.This widespread adoption changed everything. Smartphones put all the world’s knowledge in our pockets. They fostered social platforms and fomented revolutions. And they shortened our attention spans.In 2015 Microsoft announced the average human attention span was just eight seconds—shorter than even the attention span of a goldfish. This research, covered…