Indian consumer

If you are a modern Indian consumer, chances are, you're reading this article on your mobile phone as you relax in the back of an Ola, or on a laptop, while you catch a break from work. Today's Indian consumer demands much more than his/ her needs met. He/ she wants luxury, entertainment, and quality experiences while shopping or making payments.That's why in the vast landscape of consumer technology, emerging markets like India stand out as a hotbed of entrepreneurial activity, with a plethora of startups disrupting…

In recent years, you must have heard of Environmental, Social, and Governance (ESG) and how companies are embracing ESG principles. If you think this trend is just a corporate one, think again. ESG has direct implications for consumers, moulding purchasing decisions and creating a more sustainable and ethical marketplace. Moreover, in this digital age with all information at our fingertips, ESG principles are converging with technology to transform the consumer landscape in India.Recent reports show that ESG investments…

Image Source : NETFLIX Netflix Netflix had a bad quarter, and it's not me who is stating this, but the reports have claimed that the platform has lost around 200,000+ subscribers recently. Indeed, the platform has acknowledged the new competitors in the market, namely HBO Max and Disney Plus  There are reports which have pulled out the stats to understand how the company was performing for nearly a decade.  Now, it has been reported that Netflix is working on the release pace of midsized films on the platform.  As…