Influencer marketing

It was 2020. Aman Raj, a 26 -year-old from Jehanabad in Bihar, logged into homegrown social media platform ShareChat and started to recite shayaris, sing and do a bit of comedy to entertain the handful of viewers he had.Three days later, PM Narendra Modi declared a nation-wide lockdown to combat Covid-19. At that time, no one anticipated that the lockdown would extend for as long as it did, but it gave creators like Raj a captive audience — locked up at home and hungry for content.Elevate Your Tech Prowess with High-Value…

If you’ve been seeing more social media content promoting fraud and scams, you’re not alone. Nearly one in four consumers in a recent survey have seen offers to participate in account-takeover schemes online.This is because there’s a new category of influencer: fraudsters who teach and sell fraud “methods” on social media. These methods are how-tos on anything from credit card abuse and account takeovers to food delivery and travel loyalty point scams, signaling a dark shift in the world of fraud. For the past three…

The U.S. Federal Trade Commission warned two trade associations and 12 dieticians and online influencers about social media posts promoting aspartame or sugary products without disclosing that they had been paid, the agency said in a statement on Wednesday.Online influencers are required to disclose on their posts when they are paid to promote products.Elevate Your Tech Prowess with High-Value Skill CoursesOffering CollegeCourseWebsiteIIM KozhikodeIIMK Advanced Data Science For ManagersVisitIndian School of BusinessISB…

Holed up at home during the pandemic lockdown three years ago, 13-year-old Shreya Nallamothu was scrolling through social media when she noticed a pattern: Children even younger than her were the stars - dancing, cracking one-liners and being generally adorable. "It seemed innocuous to me at first," Nallamothu said. But as she watched more and more posts of kids pushing products or their mishaps going viral, she started to wonder: Who is looking out for them? "I realized that there's a lot of exploitation that can happen…

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ikTok influencers Florin Vitan and Alessia Lanza making a video for the appPhoto: MIGUEL MEDINA / Contributor (Getty Images)TikTok quietly launched “scores” for influences, ranking content creators on factors such as enthusiasm and their willingness to promote products, according to a new report in MarketWatch. Internal documents show that TikTok discussed plans to provide these social media credit scores to its business partners under strict secrecy. Star Wars: Shatterpoint Announcement Trailer02:27The First Things To Do…