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Image: rafapress (Shutterstock)Shortly after Meta’s new Twitter clone Threads hits 100 million users, analysts say that the app’s user engagement has precipitously dropped off.Nobody’s Really Watching ReelsNBC News reports that data from Sensor Tower and Similarweb indicates that the newly released social media platform from Meta has seen a drop off in attention from users. Sensor Tower Data suggests that on Tuesday and Wednesday, daily active users dropped 20% from Saturday while time spent on the platform fell 50% from…

Threads is implementing branded content tools to give marketers access to paid promotion opportunities. Meta’s new social platform doesn’t serve ads yet. However, this feature will enable brands to explore the possibility of running influencer campaigns. Why we care. Meta is waiting until Threads reaches a critical mass before selling ad space, which is proving a little frustrating for brands wanting to be one of the first to advertise on the fastest-growing social app in the world. With that in mind, paid…

Twitter-rival Threads has rapidly set itself up as one of the most prominent social media platforms. At least, that's what the number of users says! Instagram's CEO, Adam Mosseri has revealed that Threads has garnered more than 100 million users within the first five days of its launch. It must be noted this mark of user count was shared a few days back, which means the latest Threads' user count must be much higher. If you're one of the Threads users, then you must have acquainted yourself with its features. However,…

Meta Platforms's Instagram is planning to bring its branded content tools to Threads, Axios reported on Tuesday, citing a source familiar with the matter.Such tools will help marketers collaborate with influencers on paid partnerships on the social media platform while advertising is unavailable.Meta, the parent of Facebook, did not immediately respond to a Reuters request for comment.The news comes on the heels of Threads, widely considered a rival to Elon Musk's Twitter, hitting 100 million users in a record five…

Instagram's Threads, an app that appears to have launched in an attempt to compete with Twitter, now has more than 100 million users.The number, which was reached within just five days following last week's go-live, was confirmed by Meta CEO Mark Zuckerberg. It was also confirmed by Instagram chief Adam Mosseri.However, neither have confirmed how many people are actively using the service which might suggest that the figure is considerably lower than the 100 million mark.Mosseri's Threads post suggests that even he…

Instagram’s text-based app Threads has achieved the mark of 100 million sign-ups in just five days. The Twitter rival was launched on June 6 (or June 5 in the Americas), according to a tracker. Mark Zuckerberg noted on the first day that the app attracted 2 million sign-ups in two hours, 5 million sign-ups in four hours, and 10 million registered users in seven hours. The next morning, the CEO of Meta noted that more than 30 million people had signed up to try the new app. Until now, OpenAI’s…

Threads officially launched on Wednesday, and despite the app only being in existence for a few days at the time of writing, many users are already pining for Instagram to add features to the app. While Threads has experienced a monster launch and, as of Friday morning, already crossed the milestone of 70 million users, its popularity certainly isn’t due to the app being feature-rich. While the core experience is there, there are plenty of features for the company to add to the app — as long as they want to do…

This week in technology was occupied with several launches from Reliance, OnePlus, Samsung, Realme,…

Meta, the parent-company of Facebook, Instagram, WhatsApp and Oculus, launched its Twitter clone on Wednesday, after a ton of hype. A lot of that hype was manufactured by Twitter owner, Elon Musk, as he continues to tear apart the site. The latest straw in favor of Threads was actually limiting how many tweets people could read in a day. That got a lot of people interested in alternatives. If you take a look at this image from Google Trends, you’ll see a huge spike for alternatives like Bluesky, Mastodon and Threads.…

In the last few months, Twitter alternatives — new and old — have found an audience willing to try out a new text-based social network. Mastodon, Bluesky, Spill and T2 are some of the social media platforms people are trying out. Now, Meta has stepped into the game with a big launch tied to Instagram. What is Threads? How do you create an account? Threads is Meta’s text-based Twitter rival. It is tied to your Instagram account, so you can create an account by logging in using your Instagram credentials. How is it…