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TikTok Secretly Scores Influencers on Cooperation, Dilligence

ikTok influencers Florin Vitan and Alessia Lanza making a video for the appPhoto: MIGUEL MEDINA / Contributor (Getty Images)TikTok quietly launched “scores” for influences, ranking content creators on factors such as enthusiasm and their willingness to promote products, according to a new report in MarketWatch. Internal documents show that TikTok discussed plans to provide these social media credit scores to its business partners under strict secrecy. Star Wars: Shatterpoint Announcement Trailer02:27The First Things To Do

Researchers Claims TikTok’s Suppressing Get Out The Vote Effort

Photo: Oliver Douliery (Getty Images)TikTok, once viewed by many as a type of digital life raft largely removed from politics, may be “consistently and dramatically suppressing,” nonpartisan voting content on its platform amid the high stakes midterm elections. If confirmed, the supposed suppression efforts could risk reigniting still smoldering concerns about social media’s behind the scenes impact on political participation. TikTok’s foreign ownership and embattled history with U.S. lawmakers risks exacerbating those

Women and BIPOC Are Earning Less When Monetizing Online Content

Data shows that beginning influencers who are women and people of color are making 20% to 21% less on average than white men.Photo: fizkes (Shutterstock)There is a wide discrepancy between how small time and up-and-coming content creators on social media are being paid just as more folks are hoping to generate some new income by monetizing their content on social media.According to new insights released by Adobe based on their Future of Creativity study from earlier this year, 53% of U.S. “non-professional” creators are

Can TikTok Take on Amazon at Its Own Game?

Photo: Sean Gallup (Getty Images)You may know TikTok as the platform responsible for popularizing viral teen dance moves and constantly bringing Republican lawmakers’ blood to a boil, but newly posted job listings reveal a potentially new direction for the company: e-commerce giant.Over a dozen LinkedIn job listings posted over the past two weeks suggest TikTok is gearing up to build sprawling U.S. fulfillment centers as part of a larger pivot towards live e-commerce. One of listings, first spotted by Axios, explains how

Why Instagram reels could not be as engaging as TikTok videos?

Image Source : PIXABAY Instagram Instagram has been reportedly struggling to attract the attention of the creators as its Reels (short-video) engagement has notably fallen against formidable competition which is coming from TikTok, a Chinese rival. An internal Meta document which was accessed by The Wall Street Journal has revealed the data stating that the…

Report Claims ‘Most Reels Users Have No Engagement Whatsoever’

Instagram users have not sunk their teeth into Instagram’s TikTok-like Reels as much as Meta has wanted them to, according to reported internal documents.Photo: Koshiro K (Shutterstock)Instagram looks a lot more like TikTok as of late, but that radical metamorphosis and new focus on short-form video hasn’t translated into TikTok’s ludicrous viewership numbers.The Wall Street Journal reported Monday that it had seen copies of internal research documents titled “Creators x Reels State of the Union 2022” which was released

8 TikTok Trends That Are Terrible for the Environment

It’s hard not to get sucked into the endless stream of resin pours on TikTok—but the popularity of the medium means more toxic petroleum products out in the world and more non-biodegradable junk in the waste stream.Gif: GizmodoThe human tendency to create art is a wonderful thing, but all that creative power can sometimes be not-so-beautiful. Resin art uses epoxy resin (a petroleum-based plastic-like product) to make everything from sculptures to keychains, furniture, wall art, and more. It starts out in a pourable,

TikTok Aims to Squash Paid Political Influencers

National organizations like Ballotpedia and the Campus Vote Project are lending their perspective to the Elections Center.Image: Sean Gallup (Getty Images)TikTok is rolling out new features and doubling down on lessons learned from the 2020 Elections as we head into the midterms this November. The social media giant wants influencers to know that paid political content and ads are not allowed. The app is also launching an Elections Center to connect its young and politically active user base with political resources and

Meet Tati Bruening, Creator of ‘Make Instagram Instagram Again’

One week ago, 21-year-old influencer and photographer Tati Bruening was scrolling through Instagram and became annoyed over the fact that she was only seeing a seemingly endless stream of Reels, even though she wasn’t in the Reels tab. Where were the photos of her friends? In her frustration, Bruening threw together a meme—half-jokingly, she insists—calling for the powers that be to “Make Instagram Instagram Again.” She posted it to the photo-sharing app and even made an accompanying petition with her demands on…

China Bans Influencers From Talking About Law and Medicine

A livestreamer sells products at a JD outsourcing livestream company in Beijing, China on November 9, 2021.Photo: Jade Gao / AFP (Getty Images)The Chinese government issued a long list of new guidelines for internet livestreamers and so-called influencers this week, according to a new report from the South China Morning Post and rules posted online. The new rules prohibit influencers from talking about topics like law, medicine, and finance, unless thoseinternet personalities have some kind of qualifications. What