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The streaming company is asking advertisers for patience as it tries to jump-start its $6.99 a month ad tier. The streaming company is asking advertisers for patience as it tries to jump-start its $6.99 a month ad tier. FOLLOW US ON GOOGLE NEWS Read original article here Denial of responsibility! Techno Blender is an automatic aggregator of the all world’s media. In each content, the hyperlink to the primary source is specified. All trademarks belong to their rightful owners, all materials to their authors.…

Interpublic Group of Cos., Publicis Groupe and Omnicom Group, three of the biggest advertising holding companies, reported second-quarter earnings this week. Interpublic Group of Cos., Publicis Groupe and Omnicom Group, three of the biggest advertising holding companies, reported second-quarter earnings this week. FOLLOW US ON GOOGLE NEWS Read original article here Denial of responsibility! Techno Blender is an automatic aggregator of the all world’s media. In each content, the hyperlink to the primary source…

Group Black, which invests in Black-owned media companies, will keep the majority of revenue from ads it sells through new NBCUniversal deal. Group Black, which invests in Black-owned media companies, will keep the majority of revenue from ads it sells through new NBCUniversal deal. FOLLOW US ON GOOGLE NEWS Read original article here Denial of responsibility! Techno Blender is an automatic aggregator of the all world’s media. In each content, the hyperlink to the primary source is specified. All trademarks…

For the first time in nearly a decade, the two largest players in online advertising are no longer raking in the majority of U.S. digital-ad dollars, a decline that industry insiders expect to continue in years to come. Alphabet Inc.’s GOOG 1.05% Google and Facebook parent Meta META 3.76% Platforms Inc. accounted for a combined 48.4% of U.S. digital-ad spending in 2022, according to estimates from research firm Insider…

Major advertising forecasting firms say global advertising growth in 2023 will be slower than previously predicted.  Media owners’ ad revenue will grow 4.8% to $833 billion next year, according to a new forecast from Magna, a media investment firm that is part of Interpublic Group of Cos.’ Mediabrands. Magna predicted in June that 2023 would produce a 6.3% increase. Magna said 2022 growth will total 6.6%, partly reflecting a boost from spending…

Photo: ODD ANDERSEN / Contributor (Getty Images)Just before midnight last Thursday, Elon Musk tweeted “the bird is freed.” The message confirmed once and for all that he’d finally, officially, really, actually purchased Twitter. It marked the end of a long saga during which Musk spent months trying to wriggle out of buying the company, leading to a public feud with Twitter and a multi-billion dollar lawsuit settled only when he agreed to close at his original $44 billion offer price. Musk, whose Twitter bio now reads…

The Twitter logo is seen on a mobile device in ths illustration photo in Warsaw, Poland on 30 October, 2022. Twitter is losing its most active users according to research done by Reuters. Despite the most impactful tweeters making up only 10 percent of the monthly users they are together responsible for 90 percent of all tweets and around half of the company's revenue. STR | Nurphoto | Getty ImagesAdvertising giant Interpublic Group has recommended that clients of its IPG Media Brands agencies suspend all paid advertising…

Snap surprise disclosure that its second-quarter revenue and profit will be lower than expected sent its shares plunging and sparked debate over whether the social-media company’s woes signal a broader slowdown in the online-ad market.During a presentation at an investment conference, Snap Chief Executive Evan Spiegelsaid “the macroeconomic environment has definitely deteriorated further and faster than we expected.” In a filing, Snap said it would miss the low end of its target for 20% to 25% year-over-year revenue…