Joe Rogan and Spotify sign a new deal estimated at up to $250 million
Spotify Technology announced a new multiyear deal with comedian and podcaster Joe Rogan on Friday, in a bid to tap into the popularity of his show to drive its advertising revenue.The Joe Rogan Experience podcast, which debuted in 2009, has been an exclusive offering on the music-streaming platform since 2020, with the company touting it as the most-listened-to podcast globally.Spotify also said it will soon make Joe Rogan’s show available on other platforms, such as Apple, Amazon, and YouTube.Joe Rogan has interviewed…