At the Cannes Lions film festival, the biggest ad event of the year, it wasall about AI
“If you were branding this Cannes, it would be the AI Cannes,” Meta ad executive, Nicola Mendelsohn, told me last week. We were sitting in a glass-walled cabana on the French Riviera, steps away from the shimmering blue Mediterranean Sea.
The Cannes she was referring to isn’t the one you’ve probably heard of — the film festival — but rather Cannes Lions, a similarly swanky festival celebrating advertising instead of cinema.
Every June, thousands of advertising professionals fly in for a bonanza of events. While the…