LML

For a long time, celebrities have been used to promote automotive products globally. In India, which has now become the world’s largest two-wheeler market, several celebrities endorsed automotive products, even when the market was still in its early stages. Here are five such advertisements from the past that will evoke nostalgic memories of young superstars like Salman Khan, Shahrukh Khan and Aamir Khan. Shahrukh Khan – LML Freedom Shahrukh Khan, a well-known celebrity, has appeared in various commercials endorsing a…

LML (Lohia Machinery Ltd) was a popular two-wheeler manufacturer in India. The manufacturer finally shut its operations back in 2017 after bankers rejected a resolution plan for the company. The Kanpur-based manufacturer announced last year that they will be re-entering the market as an electric vehicle manufacturer. The LML brand is coming back to the market with the help of SG Corporate Mobility (SGCM) who acquired the brand in 2021. The manufacturer did offer us some popular motorcycles and scooters in the past. Here…

Last Updated: November 13, 2022, 18:04 ISTThe bookings for the LML Electric Scooter have begun. (Photo: LML)The LML Star is the poster child of LML's comeback in the country after it had to shut shop in 2018.The electric vehicles (EVs) market in India has an upward trajectory. There is growing interest in not just electric cars but electric two-wheelers (E2Ws) as well. Seeking to make deeper forays into this market. Lohia Machines Ltd (LML) recently opened bookings for one of its three upcoming products, the LML Star.…

LML is willing to make a mark in India’s growing EV two-wheeler space and has opened reservations for the LML Star electric scooter without any set booking amount. The LML electric scooter is likely to compete with some established names such as the Ather 450X, the Ola S1, and Ola S1 Pro, the Bajaj Chetak, the TVS iQube, and the recently launched Hero Vida V1 Plus and V1 Pro. LML electric scooter pre-booking, priceSometime after its first unveiling, the company has now started taking bookings for the LML Star e-scooter.…

LML Star electric scooter LML StarThe LML Star has been showcased with a modern design with the front getting an unsculpted apron, and there is a floating insert at the top which houses the headlamps. The glass on the headlights extends slightly to act as the windscreen but appears smaller than a traditional fly screen on a scooter. The company is yet to reveal the LML Star specifications and features. LML Orion e-bike LML OrionThe Orion e-bike, on the other hand, comes with a battery pack that can be charged on the go…

Last Updated: September 29, 2022, 10:18 ISTeRockit. Image used for representation. (Photo: LML)LML will unveil three new electric two-wheelers in India today in order to mark its 50th anniversary. Watch the LML electric scooter unveiling LIVE, hereLML is all set to make a return in the Indian market with the unveiling of three new electric two-wheeler concepts today. It will also mark the brand’s entry in the EV segment in India. “Experience the heartwarming journey of LML over the last 50 years. One which touched…

LML Electric plans to raise up to Rs 500 crore to fund setting up of its own manufacturing plant and scale up business, according to company MD and CEO Yogesh Bhatia. The company is gearing up to launch its first product in the Indian market in the second half of 2023 to mark the return of one of the popular two-wheeler brands of yesteryears, LML in an electric reincarnation. LML Electric has already entered into a partnership with Saera Electric Auto Pvt Ltd, which had acquired American cult bike maker Harley Davidson’s…

Last Updated: August 30, 2022, 20:30 ISTeRockit. Image used for representation. (Photo: LML)This global event will mark LML's return to the market while it makes an entry in the EV spaceLML, commemorating the brand’s Golden Jubilee, will unveil the concept version of three electric two-wheelers on September 29, 2022. This global event will mark LML’s return to the market while it will makes an entry in the EV space. The company will release details of the upcoming electric models at the event including features, design,…

LML Electric, which has announced its plans to roll out three products next year in its second coming, is looking to invest Rs 350-crore in the business, including in setting up a new manufacturing plant, a top company executive has said. The Kanpur-based Lohia Motors Ltd (LML) earlier used to make the iconic Vespa Scooter in collaboration with Italy’s Piaggio and C Spa. The company in September last year announced its plans to re-enter the market with electric vehicles. In April this year, it said the company is looking…

LML Electric signed an LOI to form a joint venture with eROCKIT AG, a German-based electric hyperbike manufacturer. If the parties agree on the JV between LML Electric and eROCKIT, the mass production of these Hyper Human Hybrids will be manufactured in LML’s facilities in India (the erstwhile Harley Davidson facility) and sold globally, including in India.LML claims that it intends not only to industrialize this product based on German technology in India soon but also to localize it fully for the bike to be FAME-II…