What Is ‘SwiftTok’? Inside Taylor Swift’s Rabid TikTok Fanbase
After announcing her tenth studio album Midnights at the 2022 Video Music Awards, Swift began teasing the track titles on TikTok a month later. Image: Catherine Powell (Getty Images)Taylor Swift is as much a force on TikTok as she is in music. The singer’s brand and relevance has only expanded across her nearly two-decade long career, and what sets her apart from many other artists (though certainly not all) is her uber-devoted fanbase—Swifties. Over the last few years, Swifties have been cultivating a raucous ecosystem…