LSA

Google is investigating a devastating Local Service Ads (LSA) tactic that could “nuke competitors out of existence.” When more than one LSA is linked to a Google Business Profile (GBP), the ad becomes invisible, killing off all leads. Alarmingly, competitors can use this loophole to intentionally create an LSA linked to your GBP without your knowledge, preventing your ad from reaching consumers.Why we care. If your GBP has unexpectedly stopped generating leads, it may be due to someone else linking an LSA to your…

A comparison between different topic modeling strategies including practical Python examplesImage by author.IntroductionTopic Modeling Strategies2.1 Introduction2.2 Latent Semantic Analysis (LSA)2.3 Probabilistic Latent Semantic Analysis (pLSA)2.4 Latent Dirichlet Allocation (LDA)2.5 Non-negative Matrix Factorization (NMF)2.6 BERTopic and Top2VecComparisonAdditional remarks4.1 A topic is not (necessarily) what we think it is 4.2 Topics are not easy to evaluateConclusionsReferencesIn Natural Language Processing (NLP), the…