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The rise of the position-less marketer

NBA star basketball player LeBron James famously declared, “I’m not a point guard, shooting guard, small forward, or power forward. I’m a basketball player.” This sentiment reflects a trend towards versatility in a sport. These are position-less players.Position-less was displayed by Jauan Jennings of the San Francisco 49ers in the 2024 Super Bowl. Jennings threw a touchdown pass and caught one himself.    Coaches like Erik Spoelstra of the NBA’s Miami Heat embrace this shift, enabling teams to adapt to different…

Smart Marketing 101: Grow Your Company’s Presence Like a 10x Marketer (Part 2)

Too Long; Didn't Read10x Marketers understand the value of publishing periodically over haphazardly/ad hoc. Google’s E-A-A-T update heavily rewards brands that publish once a week for 6+ months. And most of all, writing helps you engage with your target audience, and boost retention. So, who will write engaging content by the dozen during the holiday season? What if I tell you that those content pieces have already been written! That's right! Your content team has churned out excellent posts over the past few years.…

Smart Marketing 101: Grow Your Company's Presence Like a 10x Marketer (Part 1)

To ensure their brands start the following year with an advantage, 10x Marketers are locking in future inventory at discounted prices as the demand is low. Read All To ensure their brands start the following year with an advantage, 10x Marketers are locking in future inventory at discounted prices as the demand is low. Read All FOLLOW US ON GOOGLE NEWS Read original article here Denial of responsibility! Techno Blender is an automatic aggregator of the all world’s media. In each content, the hyperlink to…

How to say ‘no’ as a digital marketer

If you say “yes” to one thing, then you are saying “no” to something else.  Our time is finite, so when you accept to take on a project, task or experiment, you are declining many other activities you could be doing instead.  It is critical to be intentional about when to say “yes” and “no.”  As digital marketers, we should challenge ourselves to say “no” more often to:  SEO campaigns doomed to fail due to a lack of holistic planning. Marketing technology that is below budget but does not meet our needs.…

You can’t grow as a marketer without curiosity – here’s why

People search a lot about “marketing skills.” Google Trends shows the upward graph of the above term from January 2016, but its search has dramatically increased in 2022.  This increase leads to the conclusion that more people are looking to enhance their marketing skills. But, one skill remains underrated, despite being included in most online articles and books related to digital marketing skills. Curiosity. It’s underrated because some marketers emphasize working on…

Product Marketer vs. Growth Marketer vs. Content Marketer: How to Choose Your First Marketing Hire

Everything is falling in place.Your engineers have put in the work, built and modified your product to near perfection. You’ve received a lot of promising responses from potential investors. Your valuation is a few million dollars shy of $10m.Things are looking great and you’re only one or two years away from your dream ARR. The only question is — how do you get there? Of course, advertising and marketing will open up your company to opportunities you hadn’t considered before, but where exactly do you start your marketing…

SEO metrics and KPIs every marketer should know

Learn which key technical SEO and website health metrics you should be including in your marketing KPIs — and how to demonstrate the impact of organic search and website health on your wider business goals. From website traffic and click-through rates to sales attribution models, SEO experts cover it all in this webinar. Register today for “Tracking Growth from Organic Search: SEO Metrics and KPIs Every Marketer Should Know” presented by Deepcrawl.…