Mattel

Image: Zapf CreationShe had a LOT of needs. You had to manually put her to sleep, regularly feed her from this magic milk bottle that came with her, and make sure you were keeping her very still when she was sleeping or she’d wake up and start crying and then you’d have to pat her back long enough to make her stop crying. These are just the basic, everyday ones. There were more needs I can’t recall.Playing with her was a full-time job. I absolutely loved it though because I’d feel like such a mom. I would quite literally…

Margot Robbie is Barbie in Warner Bros.' "Barbie."Warner Bros.If there's one thing Mattel CEO Ynon Kreiz wants shareholders to take away on Thursday, it's the power of Barbie.As the toymaker faces activist pressure from Barington Capital, particularly around its strategy with the Fisher-Price and American Girl brands, it's putting forth Barbie as a blueprint of what's possible at the toy company, with an investor presentation Thursday."Our job is to take these timeless brands and make them timely," Kreiz told CNBC ahead…

Image: Hake’s AuctionsExpected to fetch $10,000-$20,000, this Mattel playset is in exceptionally good condition (according to the auction house, a less-pristine version sold for just over $13,000 last year); bid here by March 20 if you are powerless to resist its charms. According to the lot description, “upon its release in 1986, Eternia was sold at an extremely high price for a toy at the time, which led to few being sold. This large and impressive playset is often referred to as the ‘holy grail’ of Masters Of The…

HMD Global, the company known for its Nokia-branded phones, has announced its rebranding plans at the Mobile World Congress (MWC) 2024 event in Barcelona on Sunday (February 25). The Finnish mobile manufacturer has revealed that it will release a Barbie-branded flip phone later this year in partnership with Mattel. The company has also released an image suggesting a pink colour scheme for the upcoming retro feature phone. Further, HMD is eyeing to bring back another iconic Nokia phone design this…

HMD Global, the company known for its Nokia-branded phones, has announced its rebranding plans at the Mobile World Congress (MWC) 2024 event in Barcelona on Sunday (February 25). The Finnish mobile manufacturer has revealed that it will release a Barbie-branded flip phone later this year in partnership with Mattel. The company has also released an image suggesting a pink colour scheme for the upcoming retro feature phone. Further, HMD is eyeing to bring back another iconic Nokia phone design this…

Photo: John Lamparski (Getty Images)It seems that by the power of Greyskull, the Master of the Universe movie is back on! New developments have been publicized by Deadline, revealing that Laika ceo and President Travis Knight has pitched his take on the Mattel franchise. Travis is no stranger to the live-action toy world, having previously directed Bumblebee, the successful Transformers franchise entry starring Hailee Steinfeld (Hawkeye) and John Cena (Coyote vs. Acme). Spoilers of the Week April 24-29Details continue to…

The Mattel Inc. logo is displayed outside the headquarters of the toy company known for products including Barbie and Hot Wheels in El Segundo, California, on June 8, 2023.Patrick T. Fallon | AFP | Getty ImagesActivist investor Barington Capital is pushing Mattel to consider selling off its American Girl and Fisher-Price brands, citing underperformance within the divisions.Mattel shares were up around 3% in premarket trading Friday following a letter sent to Mattel Thursday, which was first reported by the Wall Street…

In Billy Crystal’s musical medley that opened the 1992 Oscars, he sang a tribute to Barbra Streisand’s romantic drama The Prince of Tides to the tune of “Don’t Rain on My Parade,” the song made famous, of course, by Barbra Streisand. He crooned: “Seven nominations on the shelf, did this film direct itself?” The audience burst into loud applause and the camera panned to Streisand who gave a nod of approval that seemed tinged with a note of disappointment.  Streisand’s film, which she directed and starred in, was…

Three months after the end of the Writers Guild of America strike, screenwriters have spearheaded a backlash to a new range of Barbie dolls.Mattel’s new “women in film” range, unveiled on Wednesday, includes a “studio executive Barbie”, a “film star Barbie”, a “director Barbie” and a “cinematographer Barbie”, but leaves the people responsible for scripts unrepresented.“Where is Screenwriter Barbie?” posted Taffy Brodesser-Akner, author of Fleishman Is in Trouble and its screen adaptation, on X. “Does Mattel not know how…

Image: MattelIn the year that Greta Gerwig’s Barbie movie is a major awards contender—with a script the director co-wrote, starring and produced by Margot Robbie, and an incredible ensemble of female talent—women in film are still a majorly marginalized group. Mattel, no doubt inspired by Barbie’s success, has come out with a new set to pay tribute to the creatives that made the movie possible. With the Women in Film collection, Mattel’s annual Career of the Year dolls highlight positions in which women are still vastly…