Mercedes-Benz’s Luxury Pitch Needs Tougher Road Testing
Mercedes-Benz
DMLRY 0.54%
Group Chief Executive
Ola Källenius
puts the problem well: “Even though everybody knows that Mercedes is kind of the elite original luxury brand in the car industry, perhaps the stock hasn’t been viewed in that category,” he told Heard on the Street.But bridging that perception gap isn’t as easy as it might sound. At a strategy day near Monaco Thursday, Mercedes laid out a plan to change the investor mind-set. It…