YouTube makes it easier for creators to sell merch to fans
YouTube is making it that much easier to buy on impulse from your favorite channel. The internet giant now lets creators link their Shopify stores, making it easier to snag merch. You'll know if a product is in stock, and you won't even have to leave a video to check out if a YouTuber is based in the US. If there's a must-have hoodie or yoga mat, you can order it moments after you see it.
You'll see the enhanced shopping from eligible creators — that is, they need to have at least 10,000 subscribers (or an official artist…